Jo Carpenter

Music PR Consultancy

Contact

Jo Carpenter is an independent PR consultant to the classical music industry. She has 15 years experience in press, marketing and event management as well as a thorough knowledge of classical music and the industry. Her expertise lies in artist and CD promotions, press and PR campaigns and running classical industry events and launches.  

Clients

Jo prides herself on the innovative, creative and dynamic approach to her work. Client relationships are at the centre of her values and she is dedicated to building the right media profile for each individual, label or company.

Jo’s client list includes:

• leading British cellist Robert Cohen

• the international music academy Camerata Asolo, and the Norbert Brainin Foundation

• acclaimed music documentary maker Christoper Nupen

• film composer Alex Heffes, whose scores include the award-winning Touching the Void and One Day in September, and the Oscar-winning The Last King of Scotland

• distinguished violinist Madeleine Mitchell and the Red Violin Festival

• The Menuhin Competition  2008, the leading international competition for young violinists

• Howard Blake, composer of the Oscar nominated animated film 'The Snowman'

• international composer Sally Beamish

• Tarisio, the United States' largest auction house

Background

Jo Carpenter set up her own classical music PR consultancy in 2005. Previously she worked for nine years at Select Music and Video Ltd as Head of Press. Here she managed a wide portfolio of labels and from 2001-2005 promoted the best-selling classical label Naxos - Classic FM/Gramophone Awards Label of the Year 2005. Artists she promoted on this label included Marin Alsop, Peter Maxwell Davies, the Maggini Quartet, Peter Donohoe, David Lloyd-Jones, Ashley Wass, Jean-Claude Casadesus and José Serebrier.  

Other classical record labels Jo has promoted at Select Music include the French label Naïve (artists include Rinaldo Alessandrini, Sandrine Piau, Sergei Khachatryan and Anne Gastinel); John Rutter’s own label Collegium Records; the specialist Swedish label BIS (artists include Emma Kirkby, James Macmillan, Bach Collegium Japan, Osmo Vänskä, Sally Beamish and Freddy Kempf) and the much-loved label of the Tallis Scholars, Gimell. DVD labels she has publicised include the prestigious BBC Opus Arte label, Arthaus and TDK.

Events and Launches

Jo has managed many prominent classical industry events and launches. Examples include the Naxos 18^th Birthday celebrations held in May 2005 at London’s Hellenic Centre, a label launch for Naïve at No.1 Great George Street, and the launch of a world premiere recording by Vaughan Williams at Dartmouth House.

For further information please contact: jo@jocarpenter.com